Games

Free to play: Money vs coins

Posted on July 20, 2015 at 3:32 pm

Free to play has really taken off in the past few years. It is an alternative business model where instead of charging, say, £40 for a game you make the game free but certain things within it cost money for players. So you might have certain characters that cost money, or have cosmetic designs that you charge for. In the mobile phone space those in app purchases (IAP) tend to revolve around extra lives, more turns, more money to build things etc and do very, very well.
It has also become a toxic term among more “traditional” gamers who prefer all of their product in one place, in one purchase. Unfortunately, for their sake, times have changed. Downloadable content is now the norm, not the exception, and many games are experimenting with alternate payment models to supplement expensive development costs. With many people going out of business in the last generation it’s to be expected that companies look for alternate revenue streams.

Posted in Games