We’re now officially inside the holiday season, and that suggests individuals are rushing out to purchase the newest and greatest toys and gadgets for friends and family members. It’s important to recollect, however, that there are other folks in the market this holiday season who need your support greater than your friend needs that new online game. If only there has been the way to kill two birds with one stone, right?

Sony announced today that it has the stone you’re in search of with its holiday partnership with Extra Life, a charity that encourages gamers to offer money to children’s hospitals. To not be mistaken with Penny Arcade’s Child’s Play, this charity exclusively deals with cash donations and that’s what Sony wants out of gamers this year.

Of course, it’d be a bit boring if all Sony wanted was your money. Instead, the oldsters at PlayStation are challenging gamers to lift money for additional Life with plenty of prizes at stake. Here’s the way it all works – participants will enroll with Extra Life under the PlayStation promotion. From there, participants will encourage family and friends to donate of their name. On the end of the contest, prizes can be handed out based upon how much someone raised.

Here’s what you will get:

You have until November 3 to boost as much money as you possibly can. You may also join a team to extend your probabilities of raising the biggest sum of money.

If this seems like something you’d have an interest in, you may join the movement here. If you’re already a member of additional Life, that you can switch over to the PlayStation Movement here.

[Image: PlayStation/YouTube]