Online game Sales to Hit $111 Billion in 2015
Posted on February 12, 2014 at 10:53 am
For years now, sales of game consoles and games was declining as a result of a stagnating console generation choked with sequels. Though some market watchers have predicted that the approaching console generation won’t rise to the degrees of the former, at the very least one market research firm is predicting increased sales within the short-term.
Gartner today predicted that total revenues for the online game market will rise to over $93 billion by the tip of this year. That’s an important increase from 2012, when revenues reached only $78.8 billion. The upward push in revenue is seen on every platform, including consoles, handhelds, mobile, and PC. Total revenues are expected to achieve $111 billion by the year 2015.
Console game sales are expected to be up over 18% this year, reaching $44 billion. That market is anticipated to achieve $55 billion by the tip of 2015. PC games are expected to work out an identical rise to $22 billion by 2015, handheld game revenue is absolutely predicted to drop to just $12 billion by that year, down from an estimated $18 billion this year.
“Sony and Microsoft are releasing their game consoles in November and pent-up demand for these new consoles has caused a short lived reduction in game console hardware sales during 2013, but growth will resume during 2014 and sales of existing console hardware are forecast to grow from $15.9 billion today to $22.7 billion in 2015,” said Brian Blau, research director at Gartner. “In stark contrast, dedicated game handheld devices and conventional PC games will play a smaller role within the game market and cease to be important game platforms.
The mobile games market is, again, predicted to have the strongest growth. Mobile game revenue is predicted to succeed in $22 billion in 2015, overtaking sales within the PC games market. These factors are directly related, as Gartner predicts the installed base for PC games will decline as consumers replace their traditional PCs with tablet devices.
“As mobile devices (smartphones and tablets) keep growing, the mobile game category will show the most important growth a result of entertainment value provided by games compared with other app categories,” said Blau. “This growth is fueled by healthy premium mobile device sales globally and a desire by consumers to play games on these multifunction devices which are able to displaying increasingly sophisticated game content.”
Posted in Games