Most recently, the WWE and 2K Games were using The Rock and supreme Warrior to advertise the impending WWE 2K14. This week, the game’s marketers are turning to one more classic WWE star to advertise the game.

2K today announced the “Phenom Edition” of WWE 2K14. The premium-priced collector’s edition of the sport features items regarding Undertaker. Pre-orders for the edition are currently going for $100.

In addition to the sport itself, the Phenom Edition comes with a tin coffin box for the sport, an Undertaker-branded controller sticker, a replica of the primary disc of WWE Undertaker – The Streak on DVD, and an art card autographed by Undertaker himself. Besides, fans will gain access to Undertaker’s “American Badass” persona within the game.

“The Deadman. The Lord of Darkness. The yank Badass. The Phenom,” said Chris Snyder, a marketing director at 2K. “In every aspect of his career, Undertaker has commanded the admiration and respect of WWE fans and newcomers alike for greater than twenty years.

The Ultimate Warrior in-game pre-order bonus also applies to fans who pre-order the Phenom Edition.