Report: Microsoft Reorganization To Be Announced Today
Posted on July 22, 2013 at 3:45 pm
Update: Microsoft has announced its reorganization plans. We’ve detailed how this impacts the Xbox One here.
Original Story:
Microsoft hasn’t had a quiet week to construct positive buzz for the Xbox One for the reason that console was announced in late May. Most recently, interactive entertainment president Don Mattrick left the corporate for Zynga and reports have indicated an enormous shakeup in Microsoft’s organizational structure. New reports indicate that things will come into focus today.
According to All Things D, the shift in approach is designed to eliminate overlap and organize around hardware and software offerings. As we reported last week, current Windows chief Julie Larson-Green is the present front-runner from the hardware post. This will put Larson-Green on the head of Surface tablets and the Xbox One launch.
[Source: All Things D]
Our Take
What I’m searching for out of this reorganization is what it means for the Xbox One. A post-shuffle structure should be taken with rebuilding consumer loyalty inside the gaming space and addressing the negative buzz surrounding the Xbox One. It’s already a tough situation to navigate, and setting the correct tone and staying on message might be key to wooing back those disappointed with the Xbox One’s current trajectory.
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