The National Collegiate Athletic Association (NCAA) today announced that it’ll not renew its contract with EA Sports for using its name and logo in NCAA Football titles. Though the present contract lasts until June 2014, the organization stated the announcement was made early to be able to allow EA time to take care of the fallout. The NCAA stated in its announcement that “given the present business climate and prices of litigation, we determined participating on this game isn’t inside the best interests of the NCAA.”

As due to the the announcement, the NCAA said that the NCAA Football 2014 online game, which was released only one week ago, often is the final one to apply the NCAA’s name and logo.

The NCAA’s decision can be concerning a contemporary lawsuit and pressure at the NCAA to chop student athletes in at the revenue the organization gains from licensing NCAA broadcasting and games rights. The NCAA stated that it its “confident” in is legal position and that it hasn’t ever licensed the names or likenesses of student athletes to be used in EA’s games. However, student athletes which are suing the NCAA have argued that their height, weight, hair color, and jersey numbers were utilized in NCAA games. From the NCAA statement:

The NCAA hasn’t ever licensed using current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and previous student-athletes. Member colleges and universities license their very own trademarks and other intellectual property for the online game. They’ll need to independently decide whether to continue those business arrangements sooner or later.

Though the NCAA hasn’t made it entirely clear, this announcement seems to point out that there’ll be no future NCAA games, no less than until the organization’s legal troubles are over. EA Sports have been contacted for comment, and an update might be provided if the publisher makes a press release.