Activision today announced that it sold greater than $1 billion worth of Call of Duty: Ghosts in the course of the game’s first 24 hours on sale. This breaks the former one-day record set back in September by Grand Theft Auto V, which sold greater than $800 million on its first day and hit the billion-dollar mark within three days. Ghosts was released yesterday, November 5, for PlayStation 3, Xbox 360, PC, and Wii U.

“Call of Duty is by far the most important console franchise of this generation,” said Bobby Kotick, CEO of Activision. “More people have played Call of Duty this year than ever before, logging four billion hours of gameplay. And within the last yr, Call of Duty: Black Ops II, including its digital content, generated more revenues than every other console game ever has in one year. Even though it is simply too early to evaluate sell-through for Call of Duty: Ghosts, it’s launching at a time when the franchise hasn’t ever been more popular.”

Importantly for Activision, Call of Duty: Ghosts more than likely cost far less to supply than GTA V, which had a much longer development time. Because of this more of that cash would be inflating Activision’s final analysis.

With sales figures for current-generation consoles during the roof, it might be easy to imagine that decision of Duty fans have opted to turn away from next-generation versions of the title, but that isn’t the case. Apart from the sales figures, Activision also asserted today that decision of Duty: Ghosts is GameStop’s most pre-ordered next-generation title.