Many recently released AAA game titles, like Aliens: Colonial Marines or TOTAL WAR: Rome II, were launched just for players to find that some advertised features seem distorted, broken, or poorly implemented. GTA V proves to be no exception, with its online portion affected by tremendous server overload.

Twitter was abuzz with retweets of Rockstar announcements and bitter consumers:

#GTAOnline needs to be live now, in case you check in to PSN then load up GTA V it’s going to auto prompt for a software update. Demand is high!

— PlayStation Europe (@PlayStationEU) October 1, 2013

Rockstar promises it truly is “working across the clock” to unravel the reported issues with Grand Theft Auto Online: http://t.co/NksSOZyN5t

— GTAV Informer (@GTAV_Informer) October 2, 2013

#GTAOnline is so frustrating. Get it sorted ASAP @RockstarGames

— Tom Grubb (@TomTheGooner_) October 2, 2013

Me playing GTA online. pic.twitter.com/LgQsRRQXUb

— VengeanceFalls 14! (@VillainyThrives) October 2, 2013

Meanwhile inside the rockstar headquarters #GTAOnline pic.twitter.com/j0IXUlbtcK

— S’M ✖ (@Smith_online) October 2, 2013

Rockstar Games was, in fact, apologetic. “We apologize for any inconvenience and thanks to your patience while we work to unravel this,” the corporate posted which include a chain of issues they’re currently engaged on.

The BBC reported that on Monday morning, Rockstar North officially spread out the net multiplayer section of their hottest shooter.

Of course, unlike many AAA publishers, Rockstar is a corporation that handles things differently. Interviews with the corporate have shown they rarely promote games at large entertainment expos or send out a plethora of review copies to journalists and bloggers.

Rockstar had written a blog detailing their awareness of the opportunity of server issues for GTA Online: “One thing we’re already familiar with, and are attempting to relieve as fast as we will, is the unanticipated additional pressure at the servers resulting from a significantly higher variety of players than we were anticipating at this point – we’re working across the clock to shop for and add more servers, but this increased scale is barely going to make the primary few days much more temperamental than such things are likely to be.”

The UK editor for IGN.com, Keza McDonald, conservatively estimated the player count of GTA Online’s first 24 hours at 2 million. “Rockstar hasn’t ever done a web game of this scale before, so that they are totally unproven on the subject of their network infrastructure… even the highly successful World of Warcraft at its peak didn’t have as many individuals playing online quickly as GTA is probably going to have,” she said.

[Image via Rockstar Games]