It’s been some time since we’ve heard anything from EA regarding its annual racing game franchise – Need for Speed Rivals. With it being the primary game inside the series to grace next-gen consoles, you’d think EA will be slightly more aggressive with its marketing. Instead, the publisher has only revealed the primary trailer for the guaranteed to be awful live action movie in line with the franchise.

That all ends today though with the discharge of a brand new trailer for Need for Speed Rivals that shows our first real inspect some next-gen racing footage. First thing you’ll notice is that it looks important. Racing games are always the very best looking games on any platform, but Need for Speed Rivals looks exceptionally beautiful. It doesn’t hurt that the environments, including the snowy mountains, look more lifelike than ever before because of the game’s use of Frostbite 3.

As for the gameplay, it seems like tried and true Need for Speed gameplay. Players will either tackle the role of a racer attempting to escape from cops, or the cop attempting to take down racers. On this particular trailer, you’re going to get to work out the tools cops can use to take down opposing racers, including spike strips and EMPs.

If you were expecting something different out of EA with its Need for Speed franchise, you’re not really going to get it this time around. It does, however, seem like the developers at Ghost Games and Criterion are adding some sort of story mode into the title. Whether it finally ends up being as insipid as past story-based Need for Speed titles continues to be seen though.

Need for Speed Rivals will launch November 19 for Xbox 360, PS3 and PC. It is going to launch on November 15 for the PS4 and November 22 for the Xbox One.

[Image: eavision/YouTube]