Sony Expects to Sell 3 Million PS4s Before January

Posted on May 3, 2014 at 10:46 am

With only three days to move before the launch of the PlayStation 4 console, Sony is confident in both its product and its manufacturing process.

Bloomberg this week reported that Sony expects to sell at the very least 3 million PlayStation 4′s by the top of 2013. The report cites Sony Computer Entertainment of America CEO Jack Tretton as going even further, stating that the corporate will sell at lease 5 million PlayStation 4′s by March 2014 and that Sony is “very confident” and “in great shape.”

When building an install base for a next-generation console, manufacturing processes are nearly as important as games and marketing. Sony’s PlayStation 3 console was expensive and in brief supply when it launched in 2006, allowing Microsoft to realize traction in markets resembling North America and the united kingdom.

This time around, Sony seems to have its production schedule so as. The Bloomberg report states that the corporate is seeing higher yields for the PlayStation 4 in comparison to the PlayStation 3 and that production began early enough to rule out any last-minute emergency production. Tretton is quoted as saying PlayStation 4 production was “…very, very smooth.”

Microsoft has not provided its projection for sales of its upcoming Xbox One console. There are signs, though, that the corporate isn’t quite as confident as Sony. Along with rumors of producing difficulties, Microsoft delayed the launch of the Xbox one until 2014 for eight countries that were expected to have it in November. The company’s early pre-order marketing efforts also stumbled over the console’s originally-planned DRM scheme, which has since been eliminated.

Posted in Games