For months now gamers was anticipating the launch of the PlayStation 4 and on Friday those self same fans were finally ready to get their hands on Sony’s new console. Sony’s confident marketing and absence of PlayStation-related scandals managed to make the PS4 highly desired among gamers, and the corporate this week has revealed just how that good will has translated into sales.

Sony has announced that it sold over a million PlayStation 4 consoles to customers on its launch day. Though this figure represents PS4 consoles sold just in North America, it represents the most important console launch day within the history of the industry. The PS4 would be launching in dozens of alternative countries inside the coming weeks, putting it on-track for the most important console launch month ever.

“PS4 was designed with an unwavering commitment to gamers, and we’re thrilled that consumer reaction have been so phenomenal,” said Andrew House, CEO of Sony Computer Entertainment. “Sales remain very strong in North America, and we think continued enthusiasm as we launch the PlayStation 4 in Europe and Latin America on November 29. We’re extremely grateful for the eagerness of PlayStation fans and thank them for his or her continued support.”

Microsoft will now get its chance to compare Sony’s feat with its launch of the Xbox One console this Friday. Unlike Sony, Microsoft’s marketing of the Xbox One this year was plagued with bad press due to company’s original plan to implement hardware-level DRM at the console, its targeting of a much wider TV-friendly audience, and lower hardware specs coupled with a far better price when put next to the PS4. Though consumer backlash caused Microsoft to ditch its DRM plans, it is still seen whether these other factors will negatively affect the Xbox One at launch.