After sticking it to Microsoft at E3, Sony rode the hype of gamers right into a new ad campaign. A live-action commercial titled “Greatness Awaits” somehow managed to capture the spirit of gamers, while whilst reminding the contest that games are specifically not TV because they’re interactive.

The ad obviously had a giant budget. Hundreds of costumed extras are seen through the minute-and-a-half running time, a giraffe may be spotted within the background, and diverse lighting tricks burst off during what seems to be a moving one-take journey through a collection suffering from references to numerous games. This week, Sony announced that it’ll be auctioning off a number of the detailed props from the industrial.

A new site called “Bid For Greatness” have been created, where fans can bid at the props. The auction doesn’t take money, however, but PlayStation Gold Trophies earned through games. Starting July 16 and lasting until July 30, a brand new item would be up for auction on the site. Gamers can log into the web site using their PlayStation Network ID.

The items up for auction include concept art and weapons including a Dragonborn Stalhrim Mace from Skyrim or a Witch Doctor Mojo from Diablo III. The actual standout, though, are the costumes – a Clicker from The Last people, Delsin Rowe’s clothes from InFamous: Second Son, Captain Keneway’s Outfit from Assassin’s Creed IV, and more – which might be perfect for a Halloween party.