Over the past few weeks, PlayStation Europe have been making a collection of amazing videos under the $4ThePlayers tagline. It began with a glance back at the history of PlayStation that was then followed by witty viral ads for Street Fighter and Assassin’s Creed IV: Black Flag. Now all of those come together for the very best ads that Sony has ever produced.

It all starts with Ryu in a cab because the world slowly transforms from ours into the arena of PlayStation. With references to Killzone, Knack, Watch Dogs and more, Sony appears to be going back to its old PS2 mantra – “Live on your world. Play in ours.”

The ad is definitely epic, nevertheless it seems a bit mean to elevate the hype much more for the Europeans which have to attend until November 29 for the PS4. Still, they are able to at the least boast that they got a more in-depth PS4 launch ad than us.That’s gotta be worth something.

The PS4 launches in North America tomorrow. Make sure to look at our previous coverage to get caught up on all things PS4.

[Image: sonyplaystation/YouTube]